BRINGING A SENSE OF CALM
The Neuroscience Wellness Center provides patients with access to comprehensive care with a focus on the mind, body and spirit. Following the environmentally-focused design that architect, Gensler, (Chicago-based architect) established, we helped bring the interior space to life through an understated design approach. Utilizing nature photography, thoughtful lighting within the understated design, donors were recognized while bringing a sense of calm to its members.
The System’s ever-growing acquisition and expansion of hospitals resulted in disparate donor recognition, lack of consistency, and left the Foundation’s brand at risk. Serving as strategic ally, we developed an overall strategy for a consistent, cost-effective approach across their system, including an audit of existing recognition, look-and-feel development, and guidelines with protocols to ensure consistency of future recognition.